The Law of Reversed Effort
“When the imagination and will are in conflict, the imagination will always win”The law of reversed effort means that any conscious effort that is used is reversed into the exact opposite. This comes from the French physician Emile Coue, made famous by his positive thinking affirmation “every day in every way I’m getting better and better”. Coue teaches us that no matter how hard we try to consciously stop something from happening, whenever the imagination grasps hold of an idea, then will power alone will stand no chance whatsoever of exerting any control over the situation.
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