High-level Search engine optimization should always provide incredible ROI. ROI is the over-all return on ones investment. The amount of money that is spent on ads compared to the amount of profit gained from those ads will be constantly referred to as ROI. One of the best ways to track ones own ROI is by keeping a continuous log on the daily outcome of the expected return(s).
Using a solid search engine marketing software like BareTrax Pro will not only measure your traffic results, but your keyword ranking in the search engines AND return on investment through goal conversion tracking.